Former two words, brandable domain representing Efficient Products – your source for the latest facts, figures, and research on the energy efficiency of consumer products.

Got featured and still has live, natural organic links/mentions in major online media outlets like,,,, etc.

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Efficiency is a measure of return on investment. Every process – whether lighting a light bulb or running a car – requires some amount of energy “investment” to perform, but only a fraction of that energy actually goes on to do useful work like illuminating your room or moving passengers down a highway. The useful work performed divided by the original total energy investment (usually expressed as a percent) is the energy efficiency.